Some of the world’s most important pediatric breakthroughs are ONLY happening at St. Louis Children's Hospital. That message is the heart of this campaign, which came to life via digital/social, broadcast, outdoor and print. Our strategic and creative approach was to develop a vibrant, positive and inspiring reflection of the world-class scientific discoveries and patient stories ONLY happening at St. Louis Children’s.
The campaign rallied staff internally, inspiring one Pharmacist to custom order a pair of shoes to match his ONLY t-shirt.
