PBRBOR DAY

Pabst Blue Ribbon wanted to leave the traditional "beer holiday" retail programs for Bud, Miller & Coors. The idea was to create our own kitschy beer holiday program - PBRbor Day, celebrating nature's original tallboys.

Retail Standee:

Display card and take-one guide to the best places to drink a beer in the woods - national forests that allow booze:

Retail Display Enhancers/PBRBOR DAY Merch:

Tote Bags made of 100% recycled material:

Grassroots PBR lovers embraced the holiday as their own:

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