:30 Spot
:60 spot
Behind-The-Scenes Video
ONE GIANT ROLLOUT
This spot introduced Enterprise’s new positioning as a total transportation solution. The idea was to literally bring the brand's "Rent, Buy or Share" message to life through a Russian-Nesting-Doll-like effect, going from Enterprise's largest truck to other vehicles and car services they offer. In each vehicle, the spot's star, Joel McHale, adopts a self-aware persona of someone who would have a need for that vehicle/service. After this spot launched, Enterprise surpassed every other brand in the category in “unaided awareness” measurement.