For years, St. Louis has dreamed of landing a Major League Soccer team. When the day finally came, we were ready with sharable video content that captured the energy, passion and joy the soccer fans in our city were feeling.
Approximately a year before we landed the team, we created content to announce the bid itself. This video literally kicked off the MLS4THELOU movement, with a little help from St. Louis' own Chuck Berry and Ellie Kemper. Additional content featured the support of current and former St. Louis soccer stars.
In the end, the goal became a reality.