ALL THE LITTLE PICK UPS

Debuting during the NCAA tournament, this story of a young basketball player and all the times someone picks him up helped Enterprise make an emotional connection with fans during the tourney. It resulted in over 2 million views on Youtube and Facebook. Enterprise made it to the annual "Brand Madness" bracket's championship game based on how the TV drove digital/social engagement and brand sentiment, out-ranking 14 of the tournament's other primary sponsors. The broadcast piece won a Gold ADDY.